DRU. was born out of a desire to create meaning and make sense out of life’s complexities. I have always been drawn to icons and images that symbolize strength and have provided hope and solace throughout history, so my collection began there.As DRU. evolved, I began to incorporate inspiring words and meaningful mantras meant to empower and embolden the wearer, while keeping with the DRU. aesthetic of quality, uniqueness, and edge.