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About EF Collection

EF Collection creator, Emily Faith Goldstein, understood at age 24 what the fine jewelry market was missing: Approachable-priced, thoughtfully designed pieces made for women like herself. Upon recognizing this void, Emily began to design and create her own pieces, launching EF Collection in 2010.

Today, Emily continues to create pieces using 14K gold handset with diamonds, precious stones, and most recently enamel. Understated and simple, yet glamorous EF Collection offers a beautiful balance between relevant trends and timeless design. Pushing boundaries and expanding the offering, Emily will launch Bridal in Spring 2020, all while staying true to the brand’s DNA of approachable and affordable fine jewelry.

Since 2010, Emily’s jewelry has also garnered red carpet status as seen on Emily Blunt, Margot Robbie and Jessica Alba; while becoming a mainstay on celebrities such as Taylor Swift, Kendall Jenner, Gigi Hadid and Chrissy Teigen.

As Emily and EF Collection continue their global expansion, the brand can be found at over 250 Premiere retail locations including Saks Fifth Avenue, Nordstrom, Intermix, London Jewelers, Holt Renfrew, Selfridges and TSUM.

A Note from Emily…
“I design for the everyday woman and draw inspiration from the world around me – Art, Fashion, Travel, Nature, Friends. I try to put an unexpected twist on classic forms keeping my pieces feeling current yet timeless. For me, less is more. While my pieces are delicate my hope is that they still make an impact. Whether paired with jeans and a tee or a cocktail dress my ultimate goal is to make women feel beautiful on the outside, in turn allowing their inner confidence to truly shine!”

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